The love for gold has always been there among Indians. Gold
jewellery even now is considered to be an asset as well as a status symbol. Jewellery constitutes
two thirds of annual gold demand. And India is the largest consumer,
accounting to 27% in the year 2009 followed by China and USA.
But today, in modern world the financial planners suggest to
buy gold as an alternative investment. Buying gold as a commodity is considered
to be a true investment. It can be buying gold bars and coins or may be
through exchange traded products and certificates which eliminates the risk of
physical possession.
I think a good portfolio must have certain degree of
diversification. Gold in contrast to stocks is considered to be a risk free
asset by many investors. One should invest some in gold as it is usually
inversely correlated to stocks.
Gold has a proved pattern of climbing up the price ladder
consistently and of course it has no risk of being bankrupt like Lehman
brothers or like other too big to fail firms.
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